California Privacy Notice

Last Updated: April 3, 2026

This California Privacy Notice (the "Notice") provides information to California residents only about how New Media Technologies, Inc. and its affiliated companies ("we," "us," "our") collects, uses, and discloses personal information (as defined below). For more details about our privacy practices and any privacy rights you may have, please see our Privacy Policy.

Information We Collect From California Residents

We may collect information that personally identifies, relates to, describes, or is capable of being associated with you ("Personal Information"), including:

Identifiers and Contact Information such as name, address, email address, phone number;
Medical/Injury Information such as type of accident, injury severity, medical treatment received, fault assessment;
Commercial Information such as the products or services that you have used, considered, or requested;
Medical Information such as treatment history and injury details;
Internet and Network Information such as IP address, device ID, browsing/search history, browser type, device type and settings.

How We Use Information of California Residents

We may use Personal Information for business purposes, such as to:

Fulfill your requests: to connect you with qualified personal injury attorneys who can provide you with information about the services you have expressed interest in;
Marketing and market research: to send communications and offers, place advertisements, perform analytics for market research and trend analysis;
Website use and analytics: to provide you with access to our websites and analyze usage, including through third-party analytics services;
Business operations: to evaluate, develop, and improve business operations, products and services;
Compliance: to comply with applicable legal requirements, industry standards, and contractual obligations; and
Information security and fraud prevention: to operate information security and anti-fraud programs.

Third-Party Selling

We may sell or share (for targeted or cross-context behavioral advertising purposes) each category of Personal Information to third parties who are not our service providers. These companies may use your Personal Information for their everyday business purposes, including marketing. In the past twelve months, we sold/shared Identifiers and Internet or other electronic network activity information to personal injury attorneys and advertising/analytics companies for marketing and analytics purposes. See our Privacy Policy for more details.

How Long We Retain Your Personal Information

We may retain each category of Personal Information for as long as needed or permitted based on your relationship with us, our legal and regulatory obligations, and our need to retain information for normal business purposes, including marketing.

Your California Privacy Rights

As a California resident, you have the following rights under the CCPA/CPRA:

Right to Know: Request the categories and specific pieces of Personal Information we have collected about you.
Right to Delete: Request deletion of your Personal Information.
Right to Correct: Request correction of inaccurate Personal Information.
Right to Opt-Out: Direct us not to sell or share your Personal Information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise your rights, email privacy@leadcoverage.org or use our Privacy Request Form.